March 18, 2008Comments are closed.attitude, marketing
Stuff is stuff. A house is a house. Where you live is just a place. But this guy has realised that by putting it all in context and giving it a story brings with it a lot of potential. He’s not just selling his things, he’s selling his ‘life’ by starting a website (alife4sale.com) and […]
Continue readingMarch 5, 2008Comments are closed.attitude, marketing
When people go looking for a pet, they’re making an emotional decision.  They’re looking for companionship, empathy, friendship, and love. They want to feel good about saving a life.  Rescue says “we can’t have people making emotional decisions – emotional decisions are bad decisions”. But if emotions didn’t drive pet acquisition, then we’d be happy […]
Continue readingMarch 5, 2008Comments are closed.attitude, marketing
A thread from a ‘rescuers’ forum today: Stupid phone calls – I know we all get them, but… Now if I was a person looking for a pet, would a bunch of rescuers contributing to a thread like this make me more or less inclined to contact rescue? If I knew nothing about the issues and just wanted […]
Continue readingFebruary 28, 2008Comments are closed.marketing
All is not well at the Sydney Dogs Home. Seems new management have entered the place with all the decorum of a bull elephant and now some ex-volunteers are peeved: I’m not going to link out to the several dozen places it’s getting flamed, but rest assured it’s getting a very public flogging. Now it’s worth […]
Continue readingFebruary 26, 2008Comments are closed.marketing
Having a regular e-newsletter is key to having your members engage with your group and keep them up to date with all your achievements, but putting one together can seem like a huge job! So how do you put together a great newsletter in minimum time?  Getting started If you aren’t already, you should be […]
Continue readingFebruary 22, 2008Comments are closed.marketing
It’s hard to think about anything except raising funds when your rescue group is constantly struggling for cash. Unfortunately the problem with constantly asking people for money is that… you’re constantly asking people for money! You get sick of it, they get sick of you and eventually they stop returning your calls for help. So […]
Continue readingFebruary 14, 2008Comments are closed.marketing, shelter procedure
I live five minutes walk from one of Perths largest ‘puppies only’ pet stores. These guys are the definition of the ‘bad guys’, with everyone in the know speaking their name with the same venomous tone, yet I find myself dropping in to visit as often as I can. Believe it or not, there’s a […]
Continue readingJanuary 30, 2008Comments are closed.marketing
One of the rescue groups I’m working with is scared of the internet. Mainly staffed by non-computer users, when I start to tell them of the benefits of getting online I see them tune out, which is a shame because they don’t have a lot of resources, yet this lack of understanding is keeping it […]
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