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Selling a story

March 18, 2008Comments are closed.attitude, marketing

Stuff is stuff. A house is a house. Where you live is just a place.

But this guy has realised that by putting it all in context and giving it a story brings with it a lot of potential. He’s not just selling his things, he’s selling his ‘life’ by starting a website (alife4sale.com) and putting the lot on ebay.

A pet is just a pet. It’s only when we give it a story that it you captures peoples’ imagination.

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