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Before you start a Facebook page for your pound

January 8, 2015Comments are closed.council pound, marketing

  Most pounds don’t need a facebook page. They really don’t. News that this month, Facebook has again dropped the organic reach of ‘pages’ – or the vehicle most pounds and shelters use on social media to promote their pets. Now we’re bringing new volume and content controls for promotional posts, so people see more […]

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Sucking the joy out of adoptions

February 25, 2013Comments are closed.adoptions, marketing

RSPCA’s half-price offer to attract cat lovers … There are 106 cats and kittens at the Orange shelter, and an overload of cats at shelters across the state, so the RSPCA has launched a half price deal. Shelter manager Marissa Clifford said many cats and kittens were in urgent need of a new family. “Kitten […]

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Our model of animal adoptions is broken

February 6, 2013Comments are closed.adoptions, marketing

Our model of animal adoptions is broken. We’re the only industry in the world who have a desire to get people to take a particular action (adopt a pet), who then build our processes around making that action difficult, unpleasant, expensive and sometimes even impossible. – When local councils want people to recycle their household […]

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Does colour matter when it comes to cat adoptions?

December 28, 2012Comments are closed.adoptions, cats, marketing

The colour of a cat’s coat has been traditionally linked to its personality. Studies on whether these cat-colour-personality assertions are accurate have been mixed, but a study of 130 adoptable cats in a shelter in Florida, on their responses to being handled by strangers, found no significant difference between any of the coat colours (Munera […]

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Understanding the difference between a public shaming & an adoption drive

December 23, 2012Comments are closed.adoptions, attitude, marketing, RSPCA

Unfortunately for our nations pets, even our major shelters still aren’t able to recognise the difference between a public shaming and an adoption drive. Public shamings are, in theory, suppose to make those people who are shit pet owners, feel bad. Or something. An adoption drive is exactly that. A drive to encourage people to […]

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Yet another study showing free adoptions are good for pets

November 17, 2012Comments are closed.adoptions, marketing

This time from Maddie’s Fund; Do free adoptions increase the risk of poor care and abandonment? Results from a recent study conducted by researchers at Maddie’s® Shelter Medicine Program at the University of Florida say no. A survey of all 1,928 pet adopters from the fee-waived 2011 Maddie’s® Matchmaker Adoptathon compared caregiver characteristics and pet […]

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‘Kitty Cam’ an internet sensation

April 27, 2012Comments are closed.adoptions, marketing

There is a pervasive and popular belief in Australian shelters that people don’t ‘like’ cats – that Australian’s are ‘anti-cat’ – or that people have no interest in their welfare. This thankfully, is nearly entirely incorrect. Not only do we know people have compassion for Community Cats, they love their pet cats too. And they […]

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A rescue’s guide to creating awesome web videos

April 7, 2011Comments are closed.adoptions, advocacy, marketing

A lot of shelters and rescue starting to put out web videos to promote the pets they have in care, which is of course AWESOME! And there are a few tips and tricks your group can be using to get the most out of your web videos. No one wants to make a video that […]

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Marketing not blaming II

March 24, 2011Comments are closed.adoptions, marketing

This article is out today, but could have just as easily been written a decade ago, and is the epitome of the ‘bad, naughty public’ rescue media release; Fewer people are able to give a dog a home More abandoned dogs and cats are going without a home now than at any other time in […]

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Think your community doesn’t want to save ‘unsavable’ pets? Really.

March 14, 2011Comments are closed.attitude, fundraising, marketing, new media

I received this email last week; You could really help a dog we have in care at our shelter at Armidale in northern NSW in need of surgery before we can make her available to be adopted. Neither the shelter nor our RSPCA branch, who are providing support, can afford the amount needed so we […]

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