August 3, 2009Comments are closed.attitude, marketing
Are people allowed to take photos in your shelter? Chances are the answer is no. Which is an enormous shame, as your visitors are an enormous untapped resource of people who could start an online conversation about you. From Pedigree Adoption Drive Aust’s Facebook group some pics entitled ‘Rescue Shelter Dog Walking’. They’re cute – […]
Continue readingMarch 1, 2009Comments are closed.attitude, marketing
From ‘A new model for media measurement’, the stages a message travels through (or not) and how you can measure its effectiveness. Stage 1 – Exposure Often, we think because our message is an important one, that by sharing it we’re changing peoples thoughts and behaviour. We put our message in big letters; we’re killing […]
Continue readingFebruary 3, 2009Comments are closed.attitude, marketing
Advertising is expensive. Media is free. And is often in front of more eyes than any paid ad campaign. So how do you get the media to feature your group and get your share of this publicity? First, recognise people (both the public and the media) don’t care about you, or your problems. It’s harsh, […]
Continue readingJanuary 23, 2009Comments are closed.marketing
One of the things we humans are loathe to do, is turn away from a good old fashion flame war. Gathering up all our indignation and spittle, we fly in the face of anyone who dares mention us online in anything but a glowing fashion. But does our tendency to take things personally, interfere with […]
Continue readingDecember 7, 2008Comments are closed.attitude, marketing
From Donor Power blog; What if Starbucks marketed like the church? A parable [youtube=http://www.youtube.com/watch?v=D7_dZTrjw9I] This is obviously meant to be a humourous way for churches to look at their presentation, but it has huge lessons for rescuers as we’re often so impassioned by our ‘calling’ that we forget entirely that the people we’re dealing with […]
Continue readingNovember 27, 2008Comments are closed.marketing
The Sebastian County Humane Society put an article out today that hit a perfect score. Check this out for ideas for your next media release! First; the title is a call to action with urgency; Fort Smith shelter desperate for people to adopt pets Then they focus on the efforts of the rescue. FORT SMITH […]
Continue readingNovember 8, 2008Comments are closed.attitude, marketing
When we speak to the media, it’s often about the reason de jour that people are giving when surrendering their animals. Obviously the latest trend is ‘the economy’ and you don’t have to search very hard to find a rescue group lamenting that financial issues are causing people to hand over their pets. SYDNEY (Reuters […]
Continue readingOctober 26, 2008Comments are closed.marketing
When I blogged about the new Beverly Hills Chihuahua movie, rescue groups both here and abroad had just started to agitate about the influx of chi’s they were expecting to flood their shelters from a ‘irresponsible public’ after the release of the movie. Nathan Winograd reported on my post saying: After posting my concerns about […]
Continue readingOctober 23, 2008Comments are closed.marketing
Rescue groups often seem to have one plan and one plan only for the way an advertising campaign might help them reach pet owners; that a ‘shock’ based campaign will suddenly have everybody acting ‘responsibly’ and the carnage will stop. To date a total lack of any television campaigns and media attention of this shocking […]
Continue readingOctober 22, 2008Comments are closed.marketing
Last week I wrote about the dangers of bad news and why you should avoid the media when their sole aim is to expose sad, sick or abused rescue pet stories. Today, in an amazing stroke of blog imitating life, I received this email; Dear Sir/Madam, Am a journalist and dog lover with the
