October 14, 2008Comments are closed.marketing
RSPCA NSW has appointed a second inspector in the Hunter to cope with an increased workload at the same time as animal rescue groups say the spate of animal cruelty cases reported recently in the media are only the tip of the iceberg. Scotty, a Pekingese, was nursed back to health by Sue Barker, of […]
Continue readingSeptember 21, 2008Comments are closed.attitude, marketing
Disney’s new movie Beverly Hills Chihuahua is being blamed for everything from helping dog farmers, to filling the shelters with abandoned animals. In a drive to protect the welfare of pets, rescuers criticise the movie makers of promoting unrealistic expectations of dog ownership and predict a wave of abandonment by mislead movie goers. And it’s […]
Continue readingSeptember 14, 2008Comments are closed.marketing, shelter procedure
Earlier this year Petfinder and Maddie’s Fund announced the winners of a competition they members to find effective marketing strategies for adopting hard to place dogs and cats. The results have now been made into a library of great ideas to help those pets often seen as unadoptable. Check them out here: Top Prize Winners […]
Continue readingAugust 19, 2008Comments are closed.marketing, pet shops/puppy farming
In the wake of the UK documentary Pedigree Dogs Exposed is certain to be a whole bunch of people looking to get a dog with absolutely no idea what to believe. They thought the right choice was a purebred – now, maybe it isn’t. You can bet the designer dog breeders will have a clear […]
Continue readingAugust 18, 2008Comments are closed.dogs, marketing
“The problem with designer dogs is people might think they’re trendy — and that’s not a good reason to buy a dog” – rescuer Did you know the original ‘designer dog’ was a marketing initiative to help find a guide dog association puppy raisers? Although Royal Guide Dogs always had a waiting list of families wanting to […]
Continue readingJuly 18, 2008Comments are closed.marketing
Why do some groups thrive online, while others crash around causing damage like an elephant in stilettos? If you’ve ever considered using web discussions to promote your group, then you must read this; Instead of being a platform for the organization’s support and participation in communities of practice, instead of being a tool for empowering the […]
Continue readingJuly 13, 2008Comments are closed.attitude, marketing
I had $25 sandwich for lunch today. And rather than feel ripped off, I was very, very happy. The staff were friendly, the premises immaculate and the food really good. Everything about the place was aimed towards client satisfaction – they have to be a worth talking about to compete with the multitude of other […]
Continue readingJuly 6, 2008Comments are closed.marketing
Pet production is big business here in Australia and like all big business who’ve yet to turn ‘green’ it produces a enormous amount of waste – taking the form of surplus and unwanted animals. For a long time rescue has chosen to clean up after this industry and lobbied to get them to change their […]
Continue readingJune 22, 2008Comments are closed.marketing
An inspired effort by the RSPCA Yagoona… A seven-year-old Himalayan cat missing since Friday, August 13, 2005, was reunited with his owner almost three years later – with the help of Facebook. An RSPCA inspector found Jacob the cat in Claymore, south-western Sydney, recently and took him to the Yagoona animal shelter. A microchip scan […]
Continue readingMay 12, 2008Comments are closed.attitude, marketing
I’m working with two rescue groups; both are staffed by lovely volunteers, both want to boost their adoptions and both have high standards for their adopters, so are working to weed out the bad ones as best they can. Group A does this by working out in the community, spreading the word about responsible pets […]
Continue reading