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Making it easy to fall in love – how twilight adoptions are saving lives

November 30, 2009Comments are closed.adoptions, marketing, shelter procedure

Rescue groups are realising that to be effective in their life saving mission, they must a adopt a client focussed mentality and implement programs and policies which encourage adoptions. One of the most effective ways to make it easy for people to choose rescue, is to open at times that are convenient to the average […]

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Things I’m loving right now

November 27, 2009Comments are closed.adoptions, marketing

The AWL QLD’s photographer – try not to want to adopt these guys. No really.

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Shelter fears returns – stalls adoptions

October 5, 2009Comments are closed.adoptions, attitude, marketing

How to take an excellent idea and turn it into a bad one; Pet owner obedience classes An animal shelter is barring people from adopting homeless dogs and cats unless they first take a course on how to look after pets. The shelter which runs the X pound – says it has been forced to […]

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tweets from the NDN

October 3, 2009Comments are closed.customer service, marketing, No Kill

PetRescue Team’s video diary from the NDN here: http://bit.ly/18xq76 about 5 hours ago from Tweetie Last tweet from #NDN: Like a little kid whose been to the show I’m overexcited & exhausted. What an amazing event! Thanks to all@ the AWL! 12:59 PM Oct 2nd from Tweetie #NDN: Nathan’s TNR preso was facinating! But the […]

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Beating the email monster

September 16, 2009Comments are closed.customer service, marketing

You’ve seen Macy, a black Labrador, on the web after trawling for possible candidates to join your family. You send an email letting the group know you think you’re a great adoption prospect, you’re keen to meet Macy and you’d like to find out how to proceed. Which would you like to get back as […]

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Video diary of an in-store adoption event

September 7, 2009Comments are closed.marketing, PetRescue

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The biggest mistake that greyhound rescuers make

September 3, 2009Comments are closed.marketing

This is a pet greyhound… And this is a pet greyhound… And this is a pet greyhound… And this is a racing greyhound… Uh, hangon. No it’s not… ‘Adopt Me’ vest are great. They’re an excellent tool to getting your dogs noticed – just not for greys. Why would you want to remind people of […]

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Chatting with your supporters

August 29, 2009Comments are closed.fundraising, marketing

One of the things they talk about repeatedly in ‘donations 1.01 class’ is letting people know what you’re looking to spend their donated money on. This set of videos from the RSPCA UK does that, but also gives a glimpse into the life of an animal shelter worker and puts a personal face to the […]

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I heart Wilfred and Party for Strays

August 26, 2009Comments are closed.adoptions, marketing

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Aussie No Kill shelter gives it the ‘sell’

August 24, 2009Comments are closed.marketing, No Kill

What does a No Kill shelter do when it has twelve long-termers that just can’t seem to find the right match? Call on its community to help of course! Shrek’s been waiting half his life for a loving owner HE’S arguably as good-looking as his movie namesake, which may be why Shrek the boxer-cross has […]

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