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attitude

Playing the blame game

April 24, 2008Comments are closed.attitude, shelter procedure

From a pound worker from the outer regions of NSW (about 7hrs out of Sydney).   “The work I mainly do now is 90% full time impounding dogs and trapping cats. So far since 1st June 2007, 1024 dogs and cats have passed through the small animal shelter, all bar 17 have been destroyed. You […]

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The real reason people don't want their pets

March 29, 2008Comments are closed.attitude, shelter procedure

You wouldn’t guess it to look at him, but Ajax has the doggy equivalent to panic attacks. He’s terrified of open spaces, new people and other dogs. But I’m cool with him needing a bit of extra care. The vet thinks Ajax would benefit from medication and I’ll do whatever it takes to make him […]

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Your supporters are nothing like you

March 29, 2008Comments are closed.attitude, shelter procedure

When it comes to getting people’s support, we have to remember that our audience is nothing like us. They’ve not had the same experiences, they don’t have the same information and they don’t feel the same way about animals as we do. In fact how we feel is probably a perfect indicator of exactly how […]

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Punishing your public

March 27, 2008Comments are closed.attitude

There are only two types of people in the world; people who will hear your message and those who won’t. Those who will not hear your message include: people who abuse pets, profit motivated breeders and people who have no interest in, or affinity for, pets at all. Those people who will hear your message […]

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Adopting to the 'furfamily'

March 26, 2008Comments are closed.attitude, shelter procedure

Australian’s love their pets. We have one of the largest rates of ownership in the world with nearly 4 million dogs and 2.5 million cats living as pets in our country. But why have pets at all? Well, it’s all a product of the biggest economic boom since World War II colliding with some important […]

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Stupid rules

March 24, 2008Comments are closed.attitude, mandatory desexing

In America they’re debating on whether or not laws should be made to crack down on wearing baggy pants (no pun intended). I’m not joking – in twelve states, ordinances have been passed requiring people to pull up their pants or face fines or jail time. It’s an issue of respect. It’s an issue of […]

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Poor does not equal effective

March 21, 2008Comments are closed.attitude, shelter procedure

You’re the most bona fide rescue group in your area. You know that because you don’t make a cent on any pet you adopt out and all your volunteers work for the love of the animals in your care. That’s how you measure genuine, isn’t it? By how many people you can get who are […]

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What would Ramsay do?

March 20, 2008Comments are closed.attitude, shelter procedure

If you aren’t already you must start watching Ramsay’s Kitchen Nightmares (on tonight). The show in a nutshell; Gordon Ramsay takes restaurants that are struggling, assesses what they are doing wrong (and often where personalities are getting in the way of success) then gives them a plan to turn their failing business into a (hopefully!) […]

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Fighting the ordinary

March 18, 2008Comments are closed.attitude

Seth Godin wrote a fantastic post on the forces of mediocrity which in part says;   There’s a myth that all you need to do is outline your vision and prove it’s right—then, quite suddenly, people will line up and support you. In fact, the opposite is true.   We’ve all experienced it. Once a […]

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Selling a story

March 18, 2008Comments are closed.attitude, marketing

Stuff is stuff. A house is a house. Where you live is just a place. But this guy has realised that by putting it all in context and giving it a story brings with it a lot of potential. He’s not just selling his things, he’s selling his ‘life’ by starting a website (alife4sale.com) and […]

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