May 27, 2010Comments are closed.marketing, new media
I work part-time for a large, bureaucratic animal welfare group. They were a bit baffled by ‘The Facebook’, and knowing I’d been using the accounts since I started here, they asked me to explain how they were set up. They have one ‘personal’ profile called, let’s say… ‘Fluffy Pets Rescue’ Which, once it was created, […]
Continue readingMay 26, 2010Comments are closed.adoptions, attitude, marketing, No Kill, shelter procedure
Why do pets die in shelters? I no longer believe in the ‘too many pets, not enough homes’ reasoning because I can’t make the math of hundreds of pets being sold by pet shops, in the newspaper and on the internet each day, gel with the idea that no one wants the pets we have. […]
Continue readingMay 25, 2010Comments are closed.adoptions, dogs, marketing, new media
Get ready to find out! ————————– Pedigree teams up with PetRescue SYDNEY: Pet brand Pedigree is set to launch a $4 million campaign for its 2010 Pedigree Adoption Drive in partnership with rescue organisation PetRescue. Designed to pull on the emotional heartstrings of all Australians, the campaign takes in TV, print, online, digital, PR, and […]
Continue readingMay 24, 2010Comments are closed.adoptions, marketing, new media, No Kill, shelter procedure
A man walks into your shelter and drops off a canary in a box. Do you a) recognise that you don’t have any aviary facilities, so do the ‘kindest thing’ and kill the bird. The man should have been a more responsible owner! or b) post the bird to your Facebook fan page of over […]
Continue readingMay 23, 2010Comments are closed.adoptions, attitude, cats, customer service, dogs, marketing, No Kill, shelter procedure, volunteers
The New Zealanders might have just overtaken Australia in the race to modernised animal sheltering industry. Over 125 years ago, New Zealand opened its first Society for the Prevention of Cruelty to Animals, or SPCA. Today, proving that even an ‘old’ organisation can lead the way in modern thinking, they have pledged their dedication to […]
Continue readingApril 17, 2010Comments are closed.adoptions, marketing
I just love the targetedness of this. The Pennsylvania SPCA held an adoption event of 120 largely heavily muscled breeds, in which ‘pit bull mixes’ figured prominently. Rather than just say ‘no one wants them’, they’ve worked out what appeals to the kind of adopter they’re looking for, and come up with a campaign designed […]
Continue readingApril 16, 2010Comments are closed.marketing, new media
With most organisations now recognising that social media is vital, a new animal welfare related Facebook page or Twitter account is appearing daily. But not all groups have the same levels of success. What makes a group become a viral phenomenon? And what makes it all go wrong? Thinking of starting a two way conversation […]
Continue readingApril 8, 2010Comments are closed.marketing
I’m home sick, so today’s post is about tea. Dilmah is the only international brand name owned by tea growers. We pack our tea shelf ready, right where it is grown. Earnings therefore remain in Sri Lanka for the benefit of our workers, the community and the future of our industry. Our mission is to […]
Continue readingMarch 27, 2010Comments are closed.adoptions, attitude, marketing
Image from gaping void Followers of this blog will know that I’ve been working with an organisation to improve their adoptions. One of the biggest changes they’ve had to make, is in the language they use when they promote their pets. Before, their language was negative and designed to highlight the flaws in the pet, […]
Continue readingMarch 26, 2010Comments are closed.adoptions, attitude, customer service, marketing, No Kill, shelter procedure
Check out this CEO Update from the latest RSPCA ACT e-newsletter. Doesn’t it just make you want to dance and sing?! (bolding mine) From the CEO… As CEO people often ask me if it is sad working at RSPCA. My response is always the same, no. RSPCA is a happy, warm and supportive place to […]
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