January 2, 2013Comments are closed.adoptions, advocacy, new media
Try and tell me that this doesn’t make you want to rush down and help these guys out. No berating the irresponsible masses, no hand-wringing or threats to kill pets. Lots of cute animal action. Totally upfront and honest about the situation (it’s the holidays – we’re busy!), with a clear call to action for […]
Continue readingApril 13, 2012Comments are closed.adoptions, new media
There was huge news this week when Facebook bought the app Instagram for one billion dollars. I’d been meaning to blog about the potential for rescue groups to use this tool, so with this news now seems like as good a time as any. One of the best things about getting a professional photographer in, […]
Continue readingMarch 14, 2011Comments are closed.attitude, fundraising, marketing, new media
I received this email last week; You could really help a dog we have in care at our shelter at Armidale in northern NSW in need of surgery before we can make her available to be adopted. Neither the shelter nor our RSPCA branch, who are providing support, can afford the amount needed so we […]
Continue readingSeptember 27, 2010Comments are closed.adoptions, attitude, marketing, new media, No Kill
If you haven’t already; check out this OK Go clip, featuring some amazing rescue dogs (background on the clip here); Not only is it an absolutely fantastic hat tip to rescue, with clearly happy dogs doing ‘doggy’ things, this video is a bit of a microcosm for what is happening right now in the rescue […]
Continue readingJune 2, 2010Comments are closed.cats, dogs, marketing, new media, No Kill, pet shops/puppy farming, PetRescue, shelter procedure
I’ve always considered PetRescue to be a very charmed project. My best mate JB is a technical genius and an all round nice guy. My shared-brain friend Vix and I both purchased wonky dogs at around the same time (hers from a pet shop, mine from a guy in a pub carpark) who would catapult […]
Continue readingMay 27, 2010Comments are closed.marketing, new media
I work part-time for a large, bureaucratic animal welfare group. They were a bit baffled by ‘The Facebook’, and knowing I’d been using the accounts since I started here, they asked me to explain how they were set up. They have one ‘personal’ profile called, let’s say… ‘Fluffy Pets Rescue’ Which, once it was created, […]
Continue readingMay 25, 2010Comments are closed.adoptions, dogs, marketing, new media
Get ready to find out! ————————– Pedigree teams up with PetRescue SYDNEY: Pet brand Pedigree is set to launch a $4 million campaign for its 2010 Pedigree Adoption Drive in partnership with rescue organisation PetRescue. Designed to pull on the emotional heartstrings of all Australians, the campaign takes in TV, print, online, digital, PR, and […]
Continue readingMay 24, 2010Comments are closed.adoptions, marketing, new media, No Kill, shelter procedure
A man walks into your shelter and drops off a canary in a box. Do you a) recognise that you don’t have any aviary facilities, so do the ‘kindest thing’ and kill the bird. The man should have been a more responsible owner! or b) post the bird to your Facebook fan page of over […]
Continue readingApril 16, 2010Comments are closed.marketing, new media
With most organisations now recognising that social media is vital, a new animal welfare related Facebook page or Twitter account is appearing daily. But not all groups have the same levels of success. What makes a group become a viral phenomenon? And what makes it all go wrong? Thinking of starting a two way conversation […]
Continue readingJanuary 31, 2009Comments are closed.new media
Oh. Best blog ever. Someone Woke Up on the Wrong Side of the New Year And we know who, don’t we? Yes, Mr. Mike crankily head bobbed me the moment I walked into his room on 1 Jan. He has been ticked off at me most of the winter, due to my usual winter habit […]
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