April 17, 2010Comments are closed.adoptions, marketing
I just love the targetedness of this. The Pennsylvania SPCA held an adoption event of 120 largely heavily muscled breeds, in which ‘pit bull mixes’ figured prominently. Rather than just say ‘no one wants them’, they’ve worked out what appeals to the kind of adopter they’re looking for, and come up with a campaign designed to attract them.
Got a bucketload of bullies to adopt out? Hold a ‘garage sale’!
The Pennsylvania SPCA called it a “garage sale.”In open garages at the society’s headquarters in North Philadelphia, about 120 dogs of all ages, sizes, and colors stared up from crates as prospective owners browsed.
There were German shepherds, rottweilers, pit bulls, and mixed breeds, all barking for attention.
The event started Saturday and continues from 10 a.m. to 8 p.m. Sunday and from 1 to 8 p.m. Monday through Friday at the SPCA, in the 300 block of East Erie Avenue.
Scores of people had turned out and claimed at least 20 dogs by late Saturday afternoon, taking advantage of discounted adoption fees and chances to receive the pets for free. Ten other dogs were taken in by rescue organizations, which will try to place them with families.
“But there are many more dogs that need new homes,” Pennsylvania SPCA spokeswoman Liz Williamson said. “We’re hopeful the public will provide loving homes to dogs that need a second chance.
“Our promotion will continue until all of them are out of temporary housing” in the garage.
On Saturday, SPCA volunteers put bright “Adopt Me” vests on some dogs and walked them so visitors could get acquainted.
Love it!
