March 26, 2010Comments are closed.adoptions, attitude, customer service, marketing, No Kill, shelter procedure
Check out this CEO Update from the latest RSPCA ACT e-newsletter. Doesn’t it just make you want to dance and sing?! (bolding mine)
From the CEO…
As CEO people often ask me if it is sad working at RSPCA. My response is always the same, no. RSPCA is a happy, warm and supportive place to work. We home a greater percentage of animals than any other open admission Australian shelter and we are influencing dozens of shelters and pounds across Australia and internationally to improve the number of animals homed. We are always innovating and looking at positive ways to find homes for animals. We are also working on a number of strategies to help keep people and their pets together.
Strategically there are two ways forward for animal welfare. One is adoption matching and ensuring an animal goes to its forever home and will never be surrendered again. The second is reducing surrenders of unwanted animals and working with families on the brink of surrender.
We are well on the way to solving the first one as our Find-a-Friend system is now the national standard for RSPCA’s Australia wide. We do need to do extensive work however with the whole issue of pet acquisition. Pet shops, classified advertising and market stalls remain a key source of pet supply and in most cases the match is a bad one. If you want to help us continue this battle a donation to our forthcoming appeal would be very much appreciated.
The second strategy is more problematic and involves real estate agents, land lords, unit title holders and people who move house putting in a little bit more effort to ensure when they relocate their pet is catered for. Moving house is the single biggest reason people cite as a factor in surrendering their pet. Again you can help by donating or supporting RSPCA in a number of other ways.
Read on for more interesting information about RSPCA and the work we continue to do for our community.
Michael Linke
CEO
See more of the goodness that is the leadership of Michael Linke below. See how everyone is smiling? That’s because they like what they do.
