March 8, 2011Comments are closed.adoptions, attitude, council pound, customer service, No Kill, shelter procedure
I am going to blog out some of the cool webinars and interviews I’ve heard lately. This is from a series of No Kill webinars available for a subscription fee, that is well worth the spend if you are doing any animal advocacy in your community.
‘Getting to No Kill as an animal control center’ was one of the webinars I was looking forward to most, as I found Mitch Schneider incredibly inspirational when I heard him speak last year. No really, in case I wasn’t clear – go. watch. this. webinar.
Reno (Washoe County) takes in more animals per capita than most communities, over two times the national average and roughly 35 animals per 100 people. On top of high animal intake rates, as a tourism based economy it has been very hard hit by the economic downturn and has a high foreclosure rate. Nevada has the highest unemployment rate in the entire country. Washoe County has a city with the highest per capita felon rate in the US, and Reno has been named the second drunkest city in the nation. Sound like a place where a No Kill community could thrive? Luckily for the animals, Mitch Schneider, head of Washoe County Regional Animal Services, uses specific policies and practices that have brought Washoe County to having one of the highest live-release rates in the world.
“We like to think of our animal control program as a win/win approach to animal control” ~ Mitch Schneider, head of Washoe County Regional Animal Services
Washoe County Regional Animal Services, pre-No Kill; thousands of animals were euthanised each year. 2 full time staff were euthanising most of the day, they had a freezer full of dead pets (15 barrels full) which the renderers emptied each day. Staff burned out, while the environment was smelly and disgusting. Staff didn’t like to think of what they were doing as ‘killing’. While Mitch didn’t actually believe that with their high abandonment rate and lack of community affluence, that No Kill would work in their community, he wanted to try. He didn’t like the term ‘No Kill’ but didn’t feel that that was a good enough reason to reject the programs and that if they failed, that there would really be no harm done and they would likely be in a better position than they were in.
The hurdles; checking traditional and programmed thinking and re-analysing entrenched beliefs. When thinking ‘outside the box’ you have to realise you don’t have to resolve every issue before you do something (what if’s?), or nothing gets done. Thinking like a business person by becoming outcomes focused; looking to save money, reduce killing, better the image of animal control, improve staff morale (reduce burnout, retraining) and get the animals home!
The importance of Return to Owner (RTO) policies; While Mitch dislikes the term ‘No Kill’, he hates the term ‘dog catcher’. He wanted to overcome the perception in the community that people feel animal control is an enemy to be feared, rather than a resource. He encouraged staff to be proud of getting animals home, rather than impounding them and began promoting the idea that they shouldn’t be punishing people through their pets. He focused his staff on improving RTO rates as they;
– reduce facility needs
– can save millions of dollars in operating costs
– reduce risk (the less animals handled = fewer accidents)
– reduces abandonment (non-collection) by getting pets straight home
– reduces disease in the shelter/less intakes
– reduced killing and lower euthanasia costs
– lowers staff turnover and improves morale
It starts in the field; the goal should not be impoundment, but to return that pet safely home. While it can be more effort on the part of the field officer (door knocking, scanning, checking ID tags, and looking the pet up on the in-car computer), it reduces the workload at the other end of the process (no impoundment, intake exam, vaccination and you don’t have to feed the pet). It enhances customer service as owners are happy to have their pet returned. And it reduces abandonment (non-collection) which can be around 50%, as people fail to collect their animals, fearing fines, or simply not knowing where to look for their pet. There is no RTO service charge, but citations can be written for repeat offenders.
The officers responsibility when collecting a pet;
– call all numbers on ID tags
– scan for chip (have a microchip scanner on board)
– check lost animal reports (via in-car computer)
– door knock local residents
– leave a notice at the address
– return animal to yard, or leave with neighbour or relative
If the pet cannot be returned, on intake;
– rescan for chip
– photograph and list pets on online public database
– recheck ID and call any numbers
– check the address again at a later time
Other proactive programs include;
– they have a team of volunteer ‘pet detectives’ who double check all the work of the animal control officers, and check lost and found pet listings
– they will waive fees if it means reuniting pet and owner
– they offer safe holds for emergencies (owner in hospital or prison)
Benefits; lots of good PR as pets are returned home, rather than killed. This community satisfaction has even lead to bequests. A reduction in negative media saves time and stress as less effort is put into counteracting time consuming citizen’s complaints. Officers are less stressed and have more personal satisfaction, as they receive more positive feedback from the community and more public support. And because the community sees their department as an important community service, they have more compliance with local laws.
You have to market your value; they ran campaigns selling the benefits of their RTO programs (pet protection) and found that people don’t mind buying a dog licence if there is a perceived benefit – your pet will be returned straight home which is convenient, keeps them safe and saves you looking for them. If a dog licence is ‘just another tax’, they will only pay it if you catch them out. Using technology (online pet listings, in-car scanners and computers) meant the program was so successful and popular, cat owners came forward wanting the same benefits for their cats.
They had to recognise that a pet getting out is usually an accident, and while they can punish repeat offenders later with a citation if required, that they shouldn’t be punishing people through their pets as this simply increases abandonment.
Billing; the idea of holding a pet to ransom until the owner can pay in full, simply means that pet is at risk of being killed. It is not customer friendly and doesn’t generate community support. It also leads to increased non-collection of pets, driving up killing. The pet is better off at home, whether or not the owner can pay.
The shelter offers billing, backed up by a collections department. If the owner can or can’t pay, it doesn’t really help either way to kill the pet.
Overcoming resistance;
“We’ve always done it this way” – never justifies anything
“Every day I come in, something has changed” – it takes a desire to better today than yesterday to deal with change. Most resistance is simply laziness.
Trap, neuter, return (TNR) and community cats; the shelter has embraced TNR and is working collaboratively with local community cat groups. This wasn’t always the case, but now the National Animal Control Association and most other groups have moved away from trap and kill programs. Traditonal approaches of trap and kill are costly and ineffective, “it’s a fight you can’t win” as there are simply more ferals than pet cats. They believe that TNR is the humane and common sense approach.
When people inquire they are given information on community cats and the groups that work with them. They have community education programs which include how to live peacefully with community cats (including how to discourage them with sprinklers etc). 90% of people don’t want anything bad to happen to the cat, so are happy to get support and to be given alternatives. This saves the animal being impounded. For the last 10%, who don’t care about the cat or want it removed, they can impound the animal and offer ‘barn cat programs’.
Working with regulations; Mitch says, make sure your regulations support and are in harmony with your mission; have your laws reflect your philosophy. Don’t form your mission around the limitations of the laws. Mandate rescue access laws and collaborate and form partnerships with existing community groups.
Collaboration; working with rescue, which in turn saves taxpayers the money it would cost to euthanise pets. Unless the animal is dangerous, government (the temporary guardians of the animal) should never refuse access to a bona-fide rescue group, or stand in the way of an animal being rescued.
Never stop improving and have a willingness to embrace change. Play well with others and know that you don’t have to resolve every fear before trying something new. Fear, concern and objections will stifle improvement.
A German philosopher once said that all truths go through three phases (paraphrasing);
1) ridicule
2) violent opposition
3) finally acceptance as the obvious
Moving forward; You can’t fix what you don’t measure so keep accurate records. Share this information openly with the public, as the community can’t help you fix what they don’t know is broken and it will take the whole community to fix it.
Summary;
– Return to Owner policies reduce load on the shelter and improve animal outcomes.
– Embrace technology; online photos of impounded pets, scanners in the field, computers in vehicles with access to databases
– Use volunteer pet detectives as a proactive way to reunite pets and owners
– Collaborate with rescue groups and other animal welfare groups
– Provide billing for services; stop holding pets to ransom
Their hard numbers (can also be found on their website); 5,000 – 6,000 animal intakes each year. Including surrenders and community wide, animal intakes are between 15,000 – 20,000 per year. Despite these huge numbers, 91% walk out the front door alive.
About 1,400 of these pets will go straight home. If the non-collection rate averages 50%, than means 700 extra pets that may not have been collected and would need care.
For the full webinar visit; http://www.animalarkshelter.org/webinars/
For even more information on Mitch Schneider’s work visit: Compassionate animal management – how ‘the system’ can be designed to save pets