August 1, 2008Comments are closed.fundraising
Here’s the thing – most people are busy. They want to help pets, but they don’t want to have to dig through horror stories, wait on the phone for you or visit your shelter and help. They’re the interested outsiders looking in; they do want to help, they just feel like they haven’t got the time.
So make it easy for them to get what they want (warm, fuzzy feelings) for a minimum output (money).
This isn’t you begging them or them doing your a favour. This is them becoming part of your organisation – and in return they get to feel the same sense of acomplishment that personally adopting out a dog would bring… but from their desk at work. Or home. Or whereever they are – via the interweb.
So how? How do you make your members feel like they’re part of your group?
Don’t put any obstacles in the way of me donating to you – definitely don’t make me call you or write a cheque. This means getting your online donation system in tip top shape.
Most people are happy to use their credit card via a paypal account, so it’s highly recommend you start an account with them. They also offer a repeat donation option for people who want to give ongoing support.
(Tip: Always acknowledge these donations with an email or letter of thanks)
Putting a face to your group is one of the easiest ways to help your Fan Club feel like they know you. You’re not just a faceless organisation with cute pets asking for money - you’re family. And who wouldn’t want to be involved with a family of nice animal people?
Check out the volunteers page of the Animal Protection Society website. How does it make you feel to see these people? It’s infinitely more personal than pages and pages of pet photos and costs you nothing to add to your website.
I would go one step further. I would make the first person on that list titled in big letters “YOU!”. Then I’d say…
“Our valued supporter. By sponsoring or donating to us you enable us to do the work we do. Without you support we would cease to exist. Thankyou very much.”
See also; Ten tips for success from a group kicking butt, How to start a Fan Club
