February 8, 2008Comments are closed.pet shops/puppy farming
Telling people ‘no’ rarely makes them stop doing something. Using ‘no’ in an effort to get people to change their behaviour, when the cost of to them of doing so is inconvenience, is doomed to fail.
Hence telling people “no” to pet shops has, for the most part, fallen on deaf ears. Selling change is much harder than you think.
Maybe instead of trying to get people to change, we should just go where the people are. Make it easy for them to say ‘yes’ to adoption.
Its a win for the rescue group in two ways, more potential adoptions through more exposure, plus where there’s one of your dogs there ain’t a puppymill oodle. Plus the store gets to promote itself as responsible and ethical.
It might seem risky, but if you always do what you’ve always done – you’ll always get what you’ve always got. If you can work with the store to have “instore adoption days” (rather than pets in glass cages) you can ensure the needs of the pets are still met.
Saying no has had desperately limited success – why not look for a new slogan?
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