February 21, 2008Comments are closed.attitude, shelter procedure
This morning I at 7.30 in the morning, I was on the hunt for a certain girly item that sometime girls can’t do without (hint: it’s featured in tv commercial with a girl scrambling around the bathroom going through drawers). Since I’m working in the suburbs at the moment, I was seriously struggling to find a shop open that early. Two shops I visited only sold newspapers and lottery tickets (I’m running late for work at this stage so am really rushing) while the third (thankfully!) had what I was looking for.
It got me to thinking – what is the price of convenience? At that moment I’d have happily paid double, if not triple for my item. In fact I probably did – but I didn’t even think about it.
What other things do you not mind coughing up extra for: professional, friendly and efficient service? The help of someone knowledgeable? Good follow up support and advice?
I think we sometimes forget that we’re offering a customer based service – and explain away any poor performance with “if people aren’t willing to be inconvenienced then they’re not going to be good pet parentsâ€. This is rubbish.
People will pay more if you offer more. Offer more than any other source of pets and you’ll have no shortage of adopters willing to pay.
