October 18, 2009Comments are closed.adoptions
Check out Seth’s fear of apples to see why people don’t adopt second hand pets.
… they’re afraid of your product and your service. Whatever you sell, there are two big reasons people aren’t buying it:
1. They don’t know about it.
2. They’re afraid of it.
If you can get over those two, then you get the chance to prove that they need it and it’s a good value. But as long as people are afraid of what you sell, you’re stuck.
People are afraid of tax accountants, iPods, chiropractors, non-profits, insurance brokers and fancy hotels. They’re afraid of anything with too many choices, too many opportunities to look foolish or to waste time or money.
They’re definitely afraid of inviting an adult pet into their families and expecting them to fit in.
How are you going to overcome their fear?
