August 30, 2009Comments are closed.attitude, customer service
For years rescue has seen the public as the problem, not part of the solution.
However, modern rescuers realise that the way to reduce the number of pets killed in shelters isn’t by criticising, browbeating or coercive laws; but calling on the community to support rescues and save a life.
When a family, excited by the concept of adopting at the local shelter, is given the third degree and is made feel defensive and inadequate, what should be a happy experience can turn into an ordeal. If the place they visit is dirty, loud, or not children friendly, then they naturallly turn to other places like pet shops; the very places we beg people not to support.
Thankfully, more groups are realising that providing a great client experience is essential to an effective rehoming program. Introducing the RSPCA NSW Care Centre:
Shelters aren’t always the most customer friendly environments. Many people avoid going to shelters because they find it too emotional. Instead, they go to pet shops or breeders. There is also a perception that if an animal is at a shelter, there is something wrong with the animal.
The RSPCA Care Centre at Rouse Hill is a shelter outreach facility that includes an adoption centre and outpatient veterinary clinic. Its main aims are to rehome more animals in a welfare friendly environment and educate the community about responsible pet ownership.
The goals of the RSPCA Care Centre:
* Decrease euthanasia and increase adoptions
* Promote responsible pet ownership through education
* Provide expert advice that is accurate and in keeping with our policies
* Provide a service that is of the highest standards for both Animal Welfare and Customer Service
But what if you haven’t got the budget to build a rehoming centre? How do you get your animals in front of the families you need to adopt them?
Why not check out the PetRescue and PETstock In-store Adoption Program
The in-store events allow people to meet and greet rescue dogs and exclaim ‘but they’re just like, you know, dogs…’
Exactly.
If you would like to be part of the program, drop PetRescue a line