What the customer wants, the customer gets

For us here in Oz trying to turn the tide of consumer behaviour and get puppies and kittens out of stores, the idea that one day customer compassion would stretch to ‘pocket pets’ seems too good to be true. But proving it’s not only good for pets, but good for business is PETCO’s announcement this month that it will it will stop selling rabbits by early 2009 in favour of working with adoption groups.

“Moving to an all-adoption approach with rabbits is the right thing to do. We believe it’s good for the animals, good for our business and is consistent with our Think Adoption First philosophy in which we encourage prospective pet parents to consider adopting an animal rather than purchasing one,” PETCO CEO Jim Myers said. “Rabbits are great companion animals, and we believe PETCO can play a pivotal role in partnering with animal-welfare groups to connect responsible pet parents with happy, healthy neutered rabbits through in-store adoptions nationwide.”

PETCO is the second-largest specialty pet supplies retailer in the US and with rabbits *ahem* breeding like rabbits, it’s vital that people have access to desexed family pets. This new initiative sees only sterilised bunnies offered for adoption.


Please watch the video about the launch here;

[youtube=http://www.youtube.com/watch?v=hfTxKd_URuo&eurl=http://www.thenokillnation.com/?p=153&feature=player_embedded]

Source: No Kill Nation blog