When we launched Where Do Puppies Come From? we focused on the few things people can do to check out a breeder before they buy (visit their premises, don’t buy if you can’t meet the parent dogs, don’t shop on the internet etc).
So what I’ve seen today is a double whammy for both us and dog kind. See the ninemsn homepage from this morning (right). The most common search terms in Australia right now are “labradoodle” and “cavoodle” with the link at the bottom taking you to search results which feature some of the biggest bulk dog farmers in Australia. The public, who simply don’t know any better will find this kind of mainstream exposure, legitifies internet purchased, designer oodles.
While Where Do Puppies Come From’s advertising campaign has been a bit rocky to date, we are trying. But where is the mainstream AKC campaign promoting healthy, stable companion animals?
Meanwhile the puppy farmer’s message is loud and clear – buy from us.
