Pet production is big business here in Australia and like all big business who’ve yet to turn ‘green’ it produces a enormous amount of waste – taking the form of surplus and unwanted animals.
For a long time rescue has chosen to clean up after this industry and lobbied to get them to change their practices and incorporate a more humane attitude towards companion animals… to little avail.
But change is here. See the latest article from Virgin Blue’s inflight magazine ‘Voyeur’
Carbon Neutered
You may have gone green, but what about your pet? It’s time to make Fido and Fifi eco-friendly too.Recycle a pet; Adopt from an animal shelter. Check out www.petrescue.com.au for surrendered animals looking for loving new homes around Australia.
No longer the domain of fanatical environmentalists, organic, cruelty free and environmentally friendly are now mainstream. Consumers are more educated than ever and they want to know the full story of the lifecycle of the things that they buy.
The very thing that makes pet rescuing such a unique industry is the very thing that consumers are now demanding in every aspect of their lives; socially responsible purchases. Rescue have the edge as all our pets come with a big ‘green tick’.
Ironic, that the animal welfare focus that made us work behind the scenes cleaning up, has turned into our biggest strength as consumers start avoiding the profit driven pet industry and bring about the change that we’ve been trying to achieve for decades.
