The $25 sandwich

I had $25 sandwich for lunch today. And rather than feel ripped off, I was very, very happy.


The staff were friendly, the premises immaculate and the food really good. Everything about the place was aimed towards client satisfaction – they have to be a worth talking about to compete with the multitude of other cafeterias in the CBD.


If you were a sandwich van or a fast food outlet, you could produce exactly the same sandwich; equal ingredients and tastiness and you would be unable to charge $25 for it.


Because the factors that allowed them to charge $25 had nothing to do with the actual sandwich. The story this cafeteria told was that of guaranteed satisfaction and that’s what you pay extra for.


I think this is where we in rescue sometimes sell ourselves short. We look at our mixed bunch of pets and think we can’t charge much because as individuals, these pets aren’t seen as valuable. But we can offer our adopters so much more than any other source of pets – if we dare to make dealing with us an experience in satisfaction.


We are experts on pets and how to live successfully with them. We can help people get the right pet for their family. We will be there to support them for them for the life of their pet. And only we can provide them with the feel good that comes with saving a life.


We can be the $25 sandwich. And trust me when I say it was worth every cent.