February 15, 2008Comments are closed.fundraising
Anyone who’s ever taken their dog into work will know just what fantastic treat it is – people just go gah gah! So an inventive dog rescue group in the USA has come up with a great idea to take advantage of this for valentines day; dial a doggy delivery.
A handler and well mannered representative rescue dog, for a donated amount, will visit the workplace of your sweetheart and deliver a stuffed dog, balloon and card for valentines day. I’d assume there’d also be a commemorative certificate with the dogs’ picture on saying something like “your donation helped feed and care for me to X days – thankyou†or the like.
This is a great idea because while you make some $$, people get to meet and play with a rescue doggy and bust some rescue dog myths (wow! he’s cute AND friendly!) and said doggy gets a day out of the shelter, a trip in the car and a whole bunch of great people interaction .
Your donator and recipient get to feel good about helping you and contributing to the care of your pets, while taking care of significant event (what an outstanding present for a dog lover any time of year!)
… but even more importantly and what I love most about this idea is that it’s a way to invite yourself into an environment that wouldn’t normally have any contact with rescue pets or rescue groups – who knows who’ll you’ll meet!
I’d be taking some posters and some promotional items to leave behind (which will most likely get put in the office staff room) and a second handler with a digital camera to take photographs for anyone who wants to pose with the doggy celebrity – then just email them back to the office with a short blurb (suitable for use in an office newsletter) and volia! You’ve turned a donation into a whole marketing campaign!
Let me know if you have any other ideas on how to double the value of a donation.
